By advertising in other ezines, you can reach an audience which is highly targeted and cost effective. Moreover, you can never be accused of spamming as all the recipients have subscribed to the ezine. There are so many ezines out there covering so many different topics that it's easy to find highly targeted ones to advertise in. So if you've matched the ezine to the product you're selling, you've reached your target audience to a tee.
Almost all ezines are archived, thousands of people read these archives, and your ad will be seen by these people at no extra cost. This can bring in exposure and extra sales on a long term basis. Besides, ezine publishers may have already developed a trust between themselves and their readers. Just by placing your ad in the ezine, it's more likely to be read because it appears in a publication they like and trust.
The full article may be read at: The Great Ideazine
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