Wednesday, June 16, 2010

Super-effective Sales Pages

For many marketers who are about to launch their very first product or service on the Internet, the job of doing so is fraught with difficulty and not a small amount of stress as well. Unlike the "big boys" who have an army of willing helpers working with them, it's a different story if you are working on your own because it essentially means that everything that needs to be done has to be done by you.

Read the entire article in my free ezine at: The Great Ideazine.

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Wednesday, April 21, 2010

From Café to Walled City

Word Spreads

Once word of the availability of free Internet spread, adults from the community started showing up regularly. While helping folks use the Internet, the owner learned that most of his clients did not have bank accounts, and were forced to cash their cheques at payday loan companies and pay significant fees. Sensing a needed service that could also be a business opportunity, an alliance was quickly formed with a credit card company that allowed him to cash cheques by putting the money instantly on prepaid credit cards. Several times a month, when the different organizations send out cheques, there is quite a flurry of card activity at the centre.

The requests for Internet access grew, and the demand for food all but disappeared, so more booths were removed and computer work stations installed. At this point, computer usage was starting to overshadow his business and take an inordinate amount of the owner’s time. Some folks were homesteading on the computers and tempers were starting to flare, so a timecodee system was introduced to automatically limit usage. Soon people were offering to pay for additional time, and a new profit centre was born.

As part of his community activist role, the owner did not want people without any money to be squeezed off the computers entirely. First he instituted a program where anyone was able to receive a free 15 minute time code. Then, since he had always allowed those without financial means to do things around the centre to “earn” a soda, bag of chips, etc., he just expanded it to include computer time.
Read the rest of this exciting article in my free newsletter at:
The Great Ideazine

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Wednesday, March 03, 2010

Breath New Profits Into Old Products

Have you ever decided to buy the hard copy version of an eBook? If you have, you've probably experienced this phenomenon: You find yourself consulting that one hard copy book again and again – ignoring the hundreds of .PDFs littering your computer hard drive.

You shelled out hard cash for a good chunk of those .PDF eBooks. Many of them might actually be more relevant to the problem you're trying to solve.

You don't consult any of them. (You can't even find the ones you want.) You find yourself referring to your hard copy book again and again. You know exactly where it is. And it’s so easy just to grab it.

That's what a minority of shrewd top marketers have discovered - and that's why they are now reworking and producing physical products out of their digital material.

Read the whole article at: The Great Ideazine