Keywords—Optimizing Your Site to Get Top Billing at Search Engines

This week we will discuss the key to improving your sites listing in the top Internet search engines. There are whole companies dedicated to this mission, so obviously this article will only touch the high points, but that should be enough to get you started.

When a user enters a search term, also known as a ‘keyword,’ into a search engine, the engine runs through the billions of pages in the database and awards each one a ‘relevancy score.’ The higher your score, the higher your listing. If your site doesn’t contain the keyword used by the searcher, the only score it’s going to get is a big, fat zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites. Let me say that again - your first task is to make sure that you know which keywords are most relevant for your site.

There are three ways to figure out your keywords:

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