Web Copy

We have all heard that “it’s not what you say, it's how you say it”. Well, the same applies to website content. In this article we will discuss the importance of web copy and how to turn your visitors into customers.

Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality or is competitively priced. It should show your potential clients that you can provide the solution that they are seeking. Your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!

Your website copy plays a major role in establishing and growing your customer base. Web site copy creates the “voice” of a company, just as the look and feel of a site put a “face” on the company and on otherwise intangible products and services. On an e-commerce site, the copy plays a key role in closing sales as well as in up-selling and cross-selling products and services. Good copy delights first-time visitors, encourages return visits and propels both customer acquisition and retention.

Read the rest of the article here The Great Ideazine.

Web Copy

We have all heard that “it’s not what you say, it's how you say it”. Well, the same applies to website content. In this article we will discuss the importance of web copy and how to turn your visitors into customers.

Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality or is competitively priced. It should show your potential clients that you can provide the solution that they are seeking. Your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!

Your website copy plays a major role in establishing and growing your customer base. Web site copy creates the “voice” of a company, just as the look and feel of a site put a “face” on the company and on otherwise intangible products and services. On an e-commerce site, the copy plays a key role in closing sales as well as in up-selling and cross-selling products and services. Good copy delights first-time visitors, encourages return visits and propels both customer acquisition and retention.

Read the rest of the article here The Great Ideazine.

Marketing Disney Style

I have spent many years watching Disney grow and thrive. I have even taken courses from Disney to help me to understand why and how they market their empire. Once I had a good understanding of Marketing Disney Style, I undertook to create a plan that would work for my, or for that matter, any small business. Much of what Disney does is to market their brand is beyond the resources of the average entrepreneur, but the rest can be extremely valuable.

I tried to condense Disney’s Marketing Magic into 1,000 words and quickly realized it was not possible for me to do it. I now believe that I need to write a multi-page article to deliver the full goods on “Marketing Disney Style.” Maybe I’ll turn it into an eBook if there is a market.

The complete article can be found at The Great Ideazine