Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality or is competitively priced. It should show your potential clients that you can provide the solution that they are seeking. Your product or service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!
Your website copy plays a major role in establishing and growing your customer base. Web site copy creates the “voice” of a company, just as the look and feel of a site put a “face” on the company and on otherwise intangible products and services. On an e-commerce site, the copy plays a key role in closing sales as well as in up-selling and cross-selling products and services. Good copy delights first-time visitors, encourages return visits and propels both customer acquisition and retention.
Read the rest of the article here The Great Ideazine.