An OTO shows up after the front end product is purchased, and is offered only once. The offer is not made anywhere else, and is not a discounted or sale offer.
I recommend that you use an OTO script that prevents a potential buyer from bookmarking your offer and returning later. You want your buyers to know that when you say OTO, you mean OTO ONLY!
What Makes a Good OTO?
Many entrepreneurs make the mistake of trying to turn anything that they have in stock into an OTO. This is a sure recipe for failure. Successful OTO’s are closely related to the original offer.
Read the rest of this article at: The Great Ideazine.