Search engine optimization (SEO) should be considered an integral part of any Internet marketing strategy. SEO is important because there is so much which can be gained in terms of effective Internet marketing and advertising. Failure to optimize your website for search engines can result in losing out on a considerable amount of the free advertising which is essentially gained from ranking well with search engines. Today, I will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.
SEO optimization is a strategy in which a website is designed to obtain favourable search engine rankings from the popular search engines, mainly Google. This may be achieved in a variety of different ways. An optimal SEO campaign combines a variety of different strategies. When optimizing your site, keep in mind that the objective of search engines is to provide Internet users with the most relevant websites for particular search terms. Anything that you can do to help them with this objective will be warmly received by the search engines. Anything you do to trick the search engines will eventually be found out and your sites will be punished.
There are several elements to consider when attempting to optimize your website for search engines. Since it is by far the largest search engine, I will bias my presentation in that direction. Relevant elements include keyword density and prominence, META tags (possibly ignored by Google), titles, image tags and inbound links.