I know. I know. The first thing that comes to mind is, “I can't increase my prices in these tough times or I'll be out of business in a week!” This is simply not true.
A recent study showed that given a 15% price increase, many vendors will see an increase in sales - that’s right, an increase in sales. Most will see an increase in profits. Some of course will see a decrease in sales. Aha you say, “That'll be me.” Well, maybe, but keep this in mind, no one who increased their price by 15% experienced a decrease in profits.
You can read the rest of the article at: The Great Ideazine.