Most successful marketers succeed because they insert back-end selling into their marketing efforts. Back-end sales are made by offering to sell other solutions (products or services) to your existing customers after they have purchased an initial solution (product).
It is always easier to sell products or services to your existing customers because you have developed a relationship with them when you sold your first product or service to them. You did send them an email thanking them for their business and reinforcing your guarantee, didn’t you? You will find it less expensive to sell to old customers as compared to selling to new customers.
Your conversion ratio will be dramatically higher with existing customers. Every time you offer to sell back-end products or services to existing customers, you are building a lifelong relationship. You should continually bring out new back-end products or services to sell to existing customers.
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