If you expect your site to stimulate some type of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your web site is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual off-line promotional activities.
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