Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
My web hosting company, probably much like your own, provides basic web traffic information that you and I then have to interpret and apply to our site. However, the data you receive from your hosting company can be overwhelming if you don't understand how to apply it to your particular business and web site. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
The average visitors figures are the most accurate measure of your web site's activity. To the uninformed person, it would appear on the surface that the more traffic you see recorded, the better you can assume your web site is doing. This would be a very large mistake. You must also look at the behaviour of your visitors once they come to your web site to really understand the effectiveness of your site.
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