Three Things You Need to Survive On-line

Every Internet marketer is always on the lookout for the market that will give them the biggest paycheck. Some are searching desperately for a magic formula that will make all of their sites successful and profitable overnight. Actually, it is not a lot more complicated than that. It is simply implementing good marketing practices, that have been proven over the years.

These tactics have worked before with off-line marketing and are continuing to work in the on-line marketing world of today. If you implement these top three marketing tips correctly, you will be able to able to increase your sales and thrive in the on-line marketing world.

What are these three tactics?

Unique Web Pages

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of your products together just to save some money on web hosting. It is best to have one site focussing solely on each and every product.

I have one site that defies this rule, and although it makes a buck, it is not nearly as profitable as it could be. It makes about as much in total for its 20 to 30 products as an average one item site. I use it as a sort of holding site, to keep the products exposed to the web while I am building dedicated sites for each product. I would probably be better off to just kill the site and concentrate on building individual sites, but I'm in love with the site (bad news for any marketer) and just can't convince myself to let it go!

Always include product reviews on your web sites so that visitors will have an initial understanding of what your products can do for those who buy them. Also include testimonials from users who have already tried the product. Be sure that these customers are willing to allow you to use their names and photos (a super sales point) on the site of the specific product you are marketing. Whatever you do, don't make up testimonials and put them on your site, as they will come back to bite you and destroy your credibility.

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Create a Free Report in one Hour!

You see ads all over the Internet for Free Reports. Why would profit oriented entrepreneurs waste their time giving away saleable reports? They certainly don't make any money giving away these reports, or do they? Well, not directly, but certainly indirectly by exchanging the report for the name and email address of the would be reader, or entice readers to connect to one of the links within the report. If the Free Report was crafted correctly, the addresses collected and the visits derived from the report are mainly from individuals who are the target market of the entrepreneur.

These are the most valuable folks an web entrepreneur can have contact with, short of actual, previous buyers of the entrepreneur’s products. A Free Report done correctly can become viral and help build the writer’s list and web visits for months, and perhaps even years.

Unfortunately, because they work so well, almost every entrepreneur on the Internet is doing the same thing. The trick is to expose as many people as possible to your Free Report and give them a pervasive reason to download it. Good information is certainly the best way to get individuals to download your offering. Fear is another one of the pervasive motivators. Look at the titles of some of the recent reports and you will see fear in action.