Is this Marketing Technique Losing You Money?

Technology has had significant impact even in the field of marketing. Electronic mail, better known as Email has turned out to be an indispensable medium of marketing on the Internet.

Internet marketing using Email has grown exponentially because it allows your message to be spread over the whole world in the blink of an eye. This makes your Email address accessible to almost every Internet marketer in the country, and the world. Using Emails correctly can make your Internet business seem very techno-savvy and reliable. Unfortunately, unscrupulous marketers are also using technology to generate an almost overwhelming level of SPAM.

Everyone from individual marketers to huge corporations has realized the advantages of Email marketing. There are both advantages and disadvantages to Email Marketing.

Some of the benefits of Email Marketing are:

1. Speed of delivery:

This is one of the main reasons that Email marketing is considered better than most other media for marketing. Email Marketing is fast. Using my desktop computer, I can send over 10,000 Emails hour! Just imaging how fast a dedicated Email server can be. Unlike most other marketing media, Email doesn't have a long lag time between you sending and the recipient receiving the marketing piece. Regular mail can take from one to ten days to reach the recipient. Newspaper and magazine ads can take days to weeks to in some cases months to appear.

Email also has the advantage of high speed of information transfer. If you use just text in your Email the recipient will be able to download your Email in under a second.

2. Speed of generation:

Graphic ads for newspapers and magazines can take days, or even weeks for a professional to generate, while a text Email can be done in minutes. A quality Email with pulling-power can be written, re-written, buffed, shined and ready for sending in under an hour by almost any marketer. Even if you farm the job out, your Email can be ready in under a day.

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Three Things You Need to Survive On-line

Every Internet marketer is always on the lookout for the market that will give them the biggest paycheck. Some are searching desperately for a magic formula that will make all of their sites successful and profitable overnight. Actually, it is not a lot more complicated than that. It is simply implementing good marketing practices, that have been proven over the years.

These tactics have worked before with off-line marketing and are continuing to work in the on-line marketing world of today. If you implement these top three marketing tips correctly, you will be able to able to increase your sales and thrive in the on-line marketing world.

What are these three tactics?

Unique Web Pages

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of your products together just to save some money on web hosting. It is best to have one site focussing solely on each and every product.

I have one site that defies this rule, and although it makes a buck, it is not nearly as profitable as it could be. It makes about as much in total for its 20 to 30 products as an average one item site. I use it as a sort of holding site, to keep the products exposed to the web while I am building dedicated sites for each product. I would probably be better off to just kill the site and concentrate on building individual sites, but I'm in love with the site (bad news for any marketer) and just can't convince myself to let it go!

Always include product reviews on your web sites so that visitors will have an initial understanding of what your products can do for those who buy them. Also include testimonials from users who have already tried the product. Be sure that these customers are willing to allow you to use their names and photos (a super sales point) on the site of the specific product you are marketing. Whatever you do, don't make up testimonials and put them on your site, as they will come back to bite you and destroy your credibility.

Read the rest of this article at The Great Ideazine