I believe that getting good free listings for your site on Google and other search engines is the key to your success. Current research is showing that paid listings are not being clicked in any great frequency by folks with the wherewithal to make purchases. Free listings are outproducing paid listings by a high percentage. Unfortunately, most of the old Search Engine Optimization (SEO) tricks that could get your free listing higher up don't work and you need to develop a whole new mind set to Search Engine Optimization. After much research, and trial and error, I recommend that you pay close attention to the following suggestions that you can use to get your site to show up high in the search engine listings.
Make your site specific to your product, newsletter or service. Do away with unnecessary frills, links, comments and graphics. If your site is about vitamins, don't talk about how great your dog is. Don't bother putting up a lot of links to unrelated sites. As a matter of fact, use as few links to external sites as possible. Make your site a veritable gold mine of information relating to your product, newsletter or service. The more focused your site, the better it will rank. You don't need every page on your site to rank well, just the gateway page or pages.
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