These are the most valuable folks an web entrepreneur can have contact with, short of actual, previous buyers of the entrepreneur’s products. A Free Report done correctly can become viral and help build the writer’s list and web visits for months, and perhaps even years.
Unfortunately, because they work so well, almost every entrepreneur on the Internet is doing the same thing. The trick is to expose as many people as possible to your Free Report and give them a pervasive reason to download it. Good information is certainly the best way to get individuals to download your offering. Fear is another one of the pervasive motivators. Look at the titles of some of the recent reports and you will see fear in action.