Saturday, February 25, 2006

Creating Effective Ads

As I continue to dig through the hard drive on my old machine, I am finding more and more of the previous editions of The Great Ideazine. In this ezine, I spent a little time on creating effective ads.

The current state of Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups, pop-unders and slide-ins. All of these are developed with the intent to make people notice them. However, most of them only end up irritating potential customers. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative (fancy word for ad).

The full article can be found at Creating Effective Ads

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