The current state of Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups, pop-unders and slide-ins. All of these are developed with the intent to make people notice them. However, most of them only end up irritating potential customers. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative (fancy word for ad).
The full article can be found at Creating Effective Ads