Monday, August 21, 2006

Creating Newsletters That Sell As Well As Inform

Running you own free Newsletter or Ezine can bring huge benefits to your website and profits. In this article, we will discuss how newsletters are one of the most important components for you to drive traffic to your website and build your online business.

The popularity of these newsletters is based on the need for information. The main reason most people are online is because they want and need information. That is exactly what newsletters provide, as newsletter editors are generally well informed about the area in which they write. Newsletters are mostly delivered via email, some like "The Great Ideazine", however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, as the webmaster will email subscribers notifying them that a new issue is ready.

There are many advantages of starting your own newsletter, however newsletters do require quite a bit of work to get started and maintain so they may not be for everyone. If you lack the discipline to write articles on a regular basis, a Newsletter is likely not for you. Subscribers can be very fickle, and if you do not deliver quality material in a timely fashion, they will auickly become annoyed and hit the delete button when your email arrives and never read it again. If you occasionally have a problem, tell your readers, most will understand, as long as it does not become a habit.

The rest of the article can be found at The Great Ideazine

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