Wednesday, April 05, 2006

Banner Ads

When the Web first started, banners were all the rage. Today, they're pretty much passé. They're no longer a novelty and unless they're super-clever, users pretty much ignore them. Conversion rates have dropped through the floor and many advertisers have found other ways to push their products.
Whopping Great Banner Ad

And yet, almost every web site still contains a whopping great banner ad splashed along the top or running up the side. In part, that’s because they've become more sophisticated with better targeting and improved graphics. But in practice, banner ads tend to be used for one of two reasons: as a method of gaining / giving users through an affiliate program; or as a way of generating revenue — or traffic — through paid advertising.

Read the complete article at : The Great Ideazine

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