Wednesday, March 03, 2010

Breath New Profits Into Old Products

Have you ever decided to buy the hard copy version of an eBook? If you have, you've probably experienced this phenomenon: You find yourself consulting that one hard copy book again and again – ignoring the hundreds of .PDFs littering your computer hard drive.

You shelled out hard cash for a good chunk of those .PDF eBooks. Many of them might actually be more relevant to the problem you're trying to solve.

You don't consult any of them. (You can't even find the ones you want.) You find yourself referring to your hard copy book again and again. You know exactly where it is. And it’s so easy just to grab it.

That's what a minority of shrewd top marketers have discovered - and that's why they are now reworking and producing physical products out of their digital material.

Read the whole article at: The Great Ideazine