Saturday, March 11, 2006

Negotiate Everything

Today, I thought that I might write about something I have spent the last 35 years perfecting - negotiating a deal. I have been and still am on occasion, a union negotiator. I have negotiated many significant deals in the course of my career, and developed a high degree of expertise in the area. I use these skills at every opportunity, and I believe that some of them are invaluable for the small business person.

My definition of negotiating - “Making the impossible acceptable.”

Negotiations usually happen when you are willing to part with something in return for some consideration from another person.

The average person enters into several negotiations every day. Most people just don’t recognize these experiences for what they are - a chance to make a better deal. Beware though, your spouse will not react too kindly if you start negotiating every aspect of your life together *8>) You need to realize, that sometimes taking an opportunity to negotiate a situation does not mean getting what you want.

The rest of the article can be found at The Great Ideazine

Tuesday, March 07, 2006


According to Google, “Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.”

“AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.”

In short, AdSense is an additional source of revenue for your web site. You can add AdSense to a web site you currently own. You can also create a web site specifically designed to attract AdSense revenue. Keep in mind that this program is run by Google, so is not a fly-by-night get-rich-quick scheme. You will not get rich overnight from the AdSense revenue from a solitary site, no matter how well designed it might be. You can however, earn a decent income by creating a number of sites that each earns a little bit of AdSense revenue.

The rest of the article can be found at The Great Ideazine