Frank Kern Free Build Your List Video

I just watched a video by Internet marketing expert Frank Kern. He’s the one behind the most successful recent launches. I think it’s worth a moment to precis his video.

Regardless what you might have heard, Kern states emphatically that YOU need a list if you are going to be successful marketing on the Internet.

Here is his magic formula for building a list and making money
a. Get traffic
b. Offer a freebie
c. Sign them up
d. Sell them stuff
Pretty self evident. The magic of course is in the execution.

Where do you get traffic?

According to Kerns, you buy it, develop SEO optimized sites, or get if from JV partners. Kern buys it from Google Adwords, Yahoo Paid Search, Banners from Google and Yahoo, and Cost Per Thousand (CPM) drops.

What are CPM drops? Giant emailers with legitimate lists that will send an email telling how to get your free thing for a price per thousand recipients. If you do it right, you will get subscribers (in reality leads) that you can later email to on your own. Treated correctly these leads can be turned into buyers of either your stuff, or stuff you get a cut on (affiliate products). With careful nurturing, these buyers will turn into repeat buyers. If you do this right, you will make more, a lot more, from sales than you spend on lead acquisition. (Kern never goes give the names of the emailers he uses.)

An example Kern gives is:

Pay 10 cents to get a visitor. Create a great page which converts at 20%. You are now buying leads or subscribers at a cost of 50 cents each. These leads should be converted into buyers during the first week at the rate of about 3% - which is about normal for quality leads. So, if you generate 200 leads, you need to generate $100 dollars from six sales to break even.

Kern suggests that you sell a product worth $97 so that you gross $582 and net $482. I am not sure that you will get $97 for a first sale. If, however, you sell a $17 product, you will break even and be positioned to make money on all future sales. You should be able to double your sales of this product to this group by continued marketing. Later, you will be able sell many other products to this group.

This is the way Kern built up his list of 400,000 subscribers. He generates around a million dollars a years from this list, which boils down to about $2.50 per lead per year. By the way, if Kern who is an expert earns only $2.50 per lead per year, you would be wise to budget a much smaller number. When I started in this business, a good lead was worth about $1 per month. I suspect that today that number is closer to $1 per year.

Okay, you know what leads could produce, but what do you give them to sign up? Kern suggests the old standby the free report. Even better, you might try a downloadable audio or video. Just keep in mind that it must be something that your prospects can benefit from and get value from.

Turn People Into Buyers

To turn people into buyers, you must establish a relationship with them. You do this by giving them good stuff. The better the relationship with the people on the list, the longer they will stay on the list and the more stuff you can sell them. Kern has such a great relationship with a list of about 7,000 leads that it produced over $1,000,000 in sales in 22 months!

Kern’s steps to be different:

Rise above the noise and be different. Kern has done that by telling people how to make a list. He suggests that you should:

1 Use some method other than straight print - videos are current.
2 Give excellent value.
3 Be a straight shooter - lies and hype will catch up with you.
4 Help people decide that they want your stuff. Don’t try to sell it to them.
5 Use, audio, video, teleseminars, and email to communicate. Multiple modalities reach an audience more deeply by providing a clearer message.

Why does it work?

Because we trust only a friend or a person of authority. Following this process turns you into both a friend and an authority, providing you are delivering value. He gives the StomperNet launch as an example. The two guys delivered video after video demonstrating that they were friendly, knowledgeable guys. Once they did this, it was a no brainer to generate the huge orders that they did on the StomperNet launch.

Follow these simple rules and you two can have a large, valuable list of your own.

How to Make Your Business "Click"

PPC stands for Pay Per Click - a popular advertising technique that I use quite frequently. PPC can be found on websites, advertising networks, and especially on search engines. PPC advertising involves sponsored links that are typically in the form of text ads. These ads are usually placed close to related search results. An advertiser like me pays a particular amount for each visitor who clicks on these links or banners. Advertisers, me among them, set up web pages that these visitors will land on and hopefully buy from.

In essence, PPC advertising is all about bidding for a high, or perhaps the leading position on search engine results and listings. We do this by buying or bidding on keyword phrases that are relevant to our products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and hopefully click on it) to go to our websites (this is why some people call it "keyword auctioning"). We pay the bidding price every time a visitor clicks through to our website. Note, that I do not recommend using the extended search network. I have found that PPC sites that are set up just to attract “clicks” do not return traffic that is of a very high quality.

PPC advertising is also known by the following names and variations:

* Pay per placement

* Pay per ranking

* Pay per position

* Cost per click (CPC)

* Pay per performance


PPC advertising is usually done with the following standard procedures:

1. Choosing (and setting up) an account with a PPC search engine.

2. Setting up a payment process (Credit Card) or depositing funds.

3. Creating a keyword list.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out ad copy.

6. Setting up the 'landing pages' for our ads.

7. Placing the advertisement in the search engine.


The benefits to Pay Per Click advertising, make it an effective way of promoting a business 'on-line'. Some of these benefits are listed below:

1. Get launched immediately. PPC advertisements are implemented very quickly - they can go 'on-line' within an hour after winning the bid and paying for it.

2. Obtain specific, pre-qualified, and quality traffic. PPC provides you with quality, well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for your specific products and/or services - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.)

3. Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" traffic of search engines.

4. Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to your website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).


Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid correctly. Learn how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose your spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop or terminate your PPC program - if you are spending more on advertising than you are recouping on sales.

5. Find the right keywords. Decide which keyword phrases to bid for. Do some keyword research, either by actually looking at existing search terms or with the use of on-line keyword suggestion tools, to know which terms are most used when visitors are searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is one that can persuade and move a qualified searcher. There are several approaches to this:

* Discount offers

* Testimonials

* Celebrity/famous endorsers

* Money-back guarantees

* Free trials or sample offers

* Freebies - beware, you could end up with a lot of visitors who have no interest in ever becoming buyers!

* Reverse psychology

* Major benefits ("Lose weight")

* Direct instructions ("Click here")

7. Be careful that your ad is not misleading. You do not want to pay for visitors who have no intention of buying your product. I try to include the price to chase away those who are only looking for a freebie.

8. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.


Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Good luck and great profits.