Video Marketing for Cash Lovers

On-line videos are one of the most powerful, immediate, and cost effective forms of advertising ever invented. Video marketing is not only extremely effective but also extremely cheap and easy to do.

The author of the report “Video Marketing for Cash Lovers” has several small streams of an on-line revenue in place that literally cost him $10 to get off the ground. Assuming that there are no major disruptions in the way the major video sharing sites operate, he expects to continue growing these revenue streams gradually over time and without spending a penny of his own money.

Many of the video sharing sites very likely will alter the way that they do business at some point in the future. Although they could make it easier for video marketers, it’s more likely that they will end up making it more difficult for new video marketers to succeed. That, the author says, is precisely why you need to get started with video marketing right away.

With video marketing as outlined by the author, you can't complain that a lack of funds is holding you back. The only money that you must spend to get started is the following:

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How's Your Internet Video?

With the proliferation of video on the ‘net, an entrepreneur must give serious consideration to creating videos to advertise her own products. There are basically two kinds of video on the Internet. Video that consists of voice over slides, and live action video. Voice over slides can be done quite simply with your computer and a quality microphone.

If you decide to do live action video, you will need a decent camcorder. Be picky. Read the reviews. Choose the best quality camcorder that you can afford, that meets your total needs. There are so many good camcorders to choose from that you probably won't go wrong if you keep your needs in mind when you buy.


Purchasing a Camcorder

It is important that you do not purchase the first camcorder that you think looks cool. Before investing your hard-earned money, you need to ask around about camcorders. Check with people who have experience using the model that you are interested in. Get on the Internet and read the reviews written by people like you, and some that are written by video pros.

Reviews can help you with find out information on all the different types and styles of camcorders. You'll also surely get advice on which ones you should stay away from. You want to narrow your search to just the ones that your research tells you are the very best for your needs.

Take your time when choosing your camcorder. You don't want to end up paying a premium for one that has features that you will never use, or one that is missing features that are a must for you. My son has a neat camera with a detachable lens that you can attach to your head while your are involved in a physical activity. Makes great action movies, but I don't see me using it to make Internet Marketing videos, but it may be a feature that you can use.

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Make Your Own YouTube Videos

Are you a fan of YouTube? Are you one of the many Internet users who only watch videos on YouTube? Have you thought of being one of the many who post their own videos on YouTube?

Is putting videos on YouTube worth your time and effort? Determining whether or not you should make and upload your own videos to the YouTube website, is a task you should undertake quite quickly. Are there any advantages for you? What are the pitfalls?

Video Topics

YouTube videos can be on just about anything. Popular videos on YouTube right now include comedy skits, video blogs, how-to videos, and music videos from up and coming artists. Many videos contain information about products that are for sale. Successful videos have included information to lead viewers to the entrepreneur’s website. YouTube allows a web link to appear on each video download page. You can exploit this link for your business.

Remember, that even though uploading a video is free, as an entrepreneur you cannot afford to upload worthless content just to get a link. Viewers are very protective of the time spent viewing videos, and will quickly dump any provider that does not entertain or enlighten them. YouTube accepts videos on a wide variety of different subjects, and you should have not trouble to find a niche where you can promote your product or service.

Just a side note, make sure that you don’t record and post anything illegal on YouTube. YouTube works with law enforcement when videos of illegal acts surface. Remember, you never know who will watch your videos.

Video Making Equipment

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Setting up Your Own Videos

Why use Videos?

Videos are THE hot item right now, and regardless of your niche, you should be thinking of how you can cash in on this market. Regardless of what you sell, there is room for at least one good video to sell or give away as a promotion. You will be amazed at how your customers will respond to a video. You can offer a single video, or a series of videos that become a course or courses.

These videos are usually offered in multiple, short segments to keep your clients or potential interested in the topic. I have seen videos over an hour in length, but this takes a lot of experience to produce and you must give away a lot of information. Whether you use a short or long video, this type of advertising can be quite powerful and if done correctly, many of the participants will not even realize they are being subjected to a marketing campaign. I have used video courses a number of times. This article will discuss creating and distributing a video course for the purposes of advertising your business, or for selling through a membership site.

Create Your Video

The creation of a video should begin with a solid idea for a series of videos which pertain to your business and will be of interest to your potential customers. Video courses, if sufficiently rich in content, can frequently be sold for profit themselves, either individually, or through a membership site. If you are interested in using the video as a marketing tool you will most likely be offering the video free of charge in an effort to entice potential customers to purchase your other products or services. Sometimes the sole objective of the video is to get readers to surrender their email addresses for the entrepreneur’s email list.

What Topic Would I Use?

Determining the topic of your video is very important because it can dictate the success of your marketing effort. Consider an on-line retailer of health food products. This business owner may want to develop a series of videos on subjects such as proper nutrition, creating a weekly menu, introduction to new foods, proper food preparation, the value of certain health foods, etc. Each of these videos may contain a few segments which offer different perspectives on the subject. These videos are ideal for this business because they are on subjects which are likely to be of interest to the customers of the business.

Distribution of Your Videos

The distribution list for your videos should mostly include members of your target audience. This can be achieved by offering the video as a download on your site or somewhere on-line where only interested Internet users will be likely to find the videos. Another way to deliver the videos is by emailing a link to the videos to recipients who have specifically expressed an interest in receiving more information about your products and services by submitting their email address for this purpose.

Once you decide on a subject for your video, you will need to prepare an outline for your video. You could just gather a bunch of Private Label articles and create a script based on the content of these articles. You could even find PLR videos on your subjects and rebrand them. We will be allowing this on our new site. You must be careful with PLR videos though, as many do not allow you to give them away for free.

Professional Writer

If you cannot write a script yourself, seek out a qualified writer to create the content for your videos. Using one writer for the entire series will help to give your copy a more coherent and professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand.

If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy and ensure it sounds like you. You can find writers on a number of “writers for hire” sites on the web.

Once you have the content, you can record your videos using a video camera or digital camera with a video option. If you are interested in doing fancy effects, you can purchase a blue screen cloth quite cheaply on eBay. Camtasia is a wonderful tool to use for assembling your video and publishing it as a Windows or Flash video.

Professional Production
If you do not feel comfortable producing your own videos, you can hire a professional to do it for you. It will not be cheap, but it is better than not having any videos at all. You could also buy PLR videos that allow you to rebrand them with your name and website, but if you are giving them away, make sure that it is permitted by the vendor of the videos.
Feedback

When distributing your videos, you would be wise to request feedback from the users at the conclusion of the video. This should be completely voluntary. You may wish to give a free gift to those that respond. The users that respond can provide you with useful feedback which will be extremely helpful. You can use it to improve your video, or in the launch of a similar video campaign in the future. We are planning to make a special offer to potential customers who will give us feedback on our plans for our video site. I'll let you know here when we make the offer.

P.S. Have you seen my new site Mr Idea's Ebookstore. As the name implies it is stocked with ebooks, scripts, websites and more.

Frank Kern Free Build Your List Video

I just watched a video by Internet marketing expert Frank Kern. He’s the one behind the most successful recent launches. I think it’s worth a moment to precis his video.

Regardless what you might have heard, Kern states emphatically that YOU need a list if you are going to be successful marketing on the Internet.

Here is his magic formula for building a list and making money
a. Get traffic
b. Offer a freebie
c. Sign them up
d. Sell them stuff
Pretty self evident. The magic of course is in the execution.

Where do you get traffic?

According to Kerns, you buy it, develop SEO optimized sites, or get if from JV partners. Kern buys it from Google Adwords, Yahoo Paid Search, Banners from Google and Yahoo, and Cost Per Thousand (CPM) drops.

What are CPM drops? Giant emailers with legitimate lists that will send an email telling how to get your free thing for a price per thousand recipients. If you do it right, you will get subscribers (in reality leads) that you can later email to on your own. Treated correctly these leads can be turned into buyers of either your stuff, or stuff you get a cut on (affiliate products). With careful nurturing, these buyers will turn into repeat buyers. If you do this right, you will make more, a lot more, from sales than you spend on lead acquisition. (Kern never goes give the names of the emailers he uses.)

An example Kern gives is:

Pay 10 cents to get a visitor. Create a great page which converts at 20%. You are now buying leads or subscribers at a cost of 50 cents each. These leads should be converted into buyers during the first week at the rate of about 3% - which is about normal for quality leads. So, if you generate 200 leads, you need to generate $100 dollars from six sales to break even.

Kern suggests that you sell a product worth $97 so that you gross $582 and net $482. I am not sure that you will get $97 for a first sale. If, however, you sell a $17 product, you will break even and be positioned to make money on all future sales. You should be able to double your sales of this product to this group by continued marketing. Later, you will be able sell many other products to this group.

This is the way Kern built up his list of 400,000 subscribers. He generates around a million dollars a years from this list, which boils down to about $2.50 per lead per year. By the way, if Kern who is an expert earns only $2.50 per lead per year, you would be wise to budget a much smaller number. When I started in this business, a good lead was worth about $1 per month. I suspect that today that number is closer to $1 per year.

Okay, you know what leads could produce, but what do you give them to sign up? Kern suggests the old standby the free report. Even better, you might try a downloadable audio or video. Just keep in mind that it must be something that your prospects can benefit from and get value from.

Turn People Into Buyers

To turn people into buyers, you must establish a relationship with them. You do this by giving them good stuff. The better the relationship with the people on the list, the longer they will stay on the list and the more stuff you can sell them. Kern has such a great relationship with a list of about 7,000 leads that it produced over $1,000,000 in sales in 22 months!

Kern’s steps to be different:

Rise above the noise and be different. Kern has done that by telling people how to make a list. He suggests that you should:

1 Use some method other than straight print - videos are current.
2 Give excellent value.
3 Be a straight shooter - lies and hype will catch up with you.
4 Help people decide that they want your stuff. Don’t try to sell it to them.
5 Use, audio, video, teleseminars, and email to communicate. Multiple modalities reach an audience more deeply by providing a clearer message.

Why does it work?

Because we trust only a friend or a person of authority. Following this process turns you into both a friend and an authority, providing you are delivering value. He gives the StomperNet launch as an example. The two guys delivered video after video demonstrating that they were friendly, knowledgeable guys. Once they did this, it was a no brainer to generate the huge orders that they did on the StomperNet launch.

Follow these simple rules and you two can have a large, valuable list of your own.