Saturday, February 25, 2006

Creating Effective Ads

As I continue to dig through the hard drive on my old machine, I am finding more and more of the previous editions of The Great Ideazine. In this ezine, I spent a little time on creating effective ads.

The current state of Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups, pop-unders and slide-ins. All of these are developed with the intent to make people notice them. However, most of them only end up irritating potential customers. Advertisers, especially those with small budgets, can't afford to waste money on ineffective buys. In order to optimize your advertising buys, you need to concentrate on improving your creative (fancy word for ad).

The full article can be found at Creating Effective Ads

Thursday, February 23, 2006

Save $597 by just reading this...

I am not promoting or selling anything here, I'm just trying to keep you informed. I am writing this to perhaps save you $597. As with most of my posts, this is my opinion, and may or may not represent an "absolute truth". Follow along, and I think you'll agree though that what I have to say has a great deal of merit.

You're probably (as I am too) being bombarded by many emails promoting a 'single step' program (which will remain unnamed here) where you could make $500 daily without doing a thing.

I was intrigued to say the least and wanted to promote it, because if I'd probably make a bundle. Being somewhat cheap, but fairly well connected, I did some "in-depth" research on the product.

I found that basically this is a glorified affiliate program paying 80% commission on a $597.00 information package, which is a series of ebooks, software and audio recordings. Sounds profitable! Wait! Read on.

It's not MLM, but you could be excused if you thought it looked like it. The program is based on a structure called the "Aussie 2-up" where you'll have to pass your first two sales to your sponsor.

Who makes the most money? The experienced marketers with the list who get in early, and the creators.

So what is this really?

It's a very smart marketing approach to selling a basic information marketing product. The free teleseminar is just a pitch for a time-sensitive deal to invest $597.00 on the package.

So, do you need this package?

The income opportunity is very appealing, if you can be sure that your efforts will return at least four, and as many as eight sales to break even.

I think that your should be concerned about the following:

1. The Quality of the product.

2. Saturation of the product (which may have already happened)

3. Long-term future of the program.

4. Long-term returns, if any, on YOUR investment.

Remeber, these are my personal views and the program may work well for you.

I've decided that I can't bring myself to promote this to you with a clear conscience - so I'm not.

Hope you've found this useful...


Affiliate Programs Part 2

What a beautiful day! Hovering about 32 F / 0 C. Looks like a few clouds are floating in, but all in all a lovely day in February.

This week I deliver the second part on starting your own Affiliate Program. In addition to starting an affiliate program, you must manage it and keep track of it. Today's issue of The Great Ideazine will show you how to Manage and Track your Affiliate Programs.

The key to any business is to promote your products and services to people who need them. Your affiliate business is no different. In order to earn commissions you must put your products in front of the people who need them. The beauty of marketing Affiliate Programs is that it is anybody’s ball game. This is the one place you can burrow deep into your own niche and stick it to the so-called 'big wigs'.

The full article can be found at : Affiliate Program Part 2