Thursday, May 10, 2007

Is this Marketing Technique Losing You Money?

Technology has had significant impact even in the field of marketing. Electronic mail, better known as Email has turned out to be an indispensable medium of marketing on the Internet.

Internet marketing using Email has grown exponentially because it allows your message to be spread over the whole world in the blink of an eye. This makes your Email address accessible to almost every Internet marketer in the country, and the world. Using Emails correctly can make your Internet business seem very techno-savvy and reliable. Unfortunately, unscrupulous marketers are also using technology to generate an almost overwhelming level of SPAM.

Everyone from individual marketers to huge corporations has realized the advantages of Email marketing. There are both advantages and disadvantages to Email Marketing.

Some of the benefits of Email Marketing are:

1. Speed of delivery:

This is one of the main reasons that Email marketing is considered better than most other media for marketing. Email Marketing is fast. Using my desktop computer, I can send over 10,000 Emails hour! Just imaging how fast a dedicated Email server can be. Unlike most other marketing media, Email doesn't have a long lag time between you sending and the recipient receiving the marketing piece. Regular mail can take from one to ten days to reach the recipient. Newspaper and magazine ads can take days to weeks to in some cases months to appear.

Email also has the advantage of high speed of information transfer. If you use just text in your Email the recipient will be able to download your Email in under a second.

2. Speed of generation:

Graphic ads for newspapers and magazines can take days, or even weeks for a professional to generate, while a text Email can be done in minutes. A quality Email with pulling-power can be written, re-written, buffed, shined and ready for sending in under an hour by almost any marketer. Even if you farm the job out, your Email can be ready in under a day.

Read the rest of the article at: The Great Ideazine

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Monday, May 07, 2007

Are Your Efforts Being Sabotaged by these Five Time Wasters?

1. Are you doing some things too many times?

Doing some things once instead of twice or more are the things that will help us save a lot of time. Do some things less often, like cleaning your house once every ten days instead of every seven days – you can do that, it’s normal and the house won't get dirty in those three extra days. If you write a regular report every four weeks, make it only once in six weeks if possible.

Can you reschedule weekly meetings to happen every two or three weeks and be just as effective? Check your list of things that can be done fewer times and make adjustments accordingly.
2. Are you competitive? Then compete with yourself!

Decide how long you would normally take to do a task. Focus, get rid of anything that could distract you and cause you to work less efficiently and try to beat your normal time.
3. Can you find 15 minutes each day that you are using inefficiently?

Is there 15 minutes a day that you could use more efficiently? Is there lost time in your activities? Or maybe even a less important activity that you can give up on? If you manage to save 15 minutes every day, you will in fact win back 91 hours, or over two work weeks, every year!

Read the rest of the article at The Great Ideazine

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